Today, Apple has announced the primary round of performers due to the annual multi-day music “festival”, therefore far it’s gotten some big names to jump aboard. Pharrell, One Direction, Florence + the Machine, and Disclosure have already been revealed, however with just those four acts, it is already shaping as much as be a major event. Not many other shows could drum up anywhere near this much excitement by only announcing a few acts, but Apple found an easy method.
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This year’s event will be considered a bit totally different from past ones in many ways, plus they show Apple’s intentions for future years. For starters, the name has evolved. What had been the iTunes Festival for quite a while has now end up being the Apple Music Festival, which shouldn’t surprise anybody who has become following the company in 2010. The launch of their streaming service is one of the greatest stories inside a long time for Apple, as well as it wishes to keep the discussion going.
In addition to switching names, the complete event has been shortened long. For as long as Apple is playing host to your London-based shows, the festival may be an entire month long. This year, the organization says there will probably only be ten nights of music, plus they will not begin on the very first of the month as happens to be the case, but instead on September 19th.
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Judging because of the names that Apple has announced, it’s like this company might be going out of that way to recruit merely the most famous names on the market. That may change since the remainder of the acts are announced, but typically there are several successful acts which simply aren’t quite within the level of fame as, say, One Direction. Historically, there have ended up two or three acts that perform every evening, but Apple has yet to cover any opening bands or singers.
Apple’s decision to rebrand the big event and ditch the iTunes moniker is really a sign that confidences have shifted. Rather than promote the iTunes brand, it’s clear that Apple Music has become not only what exactly is most important to this company, but so it sees this because future of music at Apple. It’s difficult to argue that point, but it can be a bit sad to find out iTunes slowly be pushed towards the side, isn’t it?